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COYOTEGO MOBILE APP

CoyoteGO mobile application went through a redesign - replacing all components to new UI, adding new features that reflect the users' most frequently used services and new look and feel. Before the release of the app, the team wanted to make sure the design was easily understandable and usable to our drivers, dispatchers and owner operators.  

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PROCESS

  1. ​Developed a Hi-Fi clickable prototype of the CoyoteGO App redesign. The interactions on the app were made to be as dynamic as possible to show the users how they could interact with the app.

  2. Contacted several drivers, dispatchers and owner operators located in and outside the Chicago area for conducting usability test sessions to observe their interactions with the App.

  3. The Task Success rates and System Usability Scale (SUS) score gave the users's perception of the usability and likeliness to use this platform again.

  4. Consolidated a report identifying key design improvements opportunities 

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Hi-Fi clickable prototype tested with drivers and dispatchers to observe their interactions with the CoyoteGO App.

FINDINGS

  1. Design improvements opportunities were recorded and communicated with all teams to discuss next steps.

  2. The design changes were implemented for the following product release.

  3. The redesign and addition of features to the app after testing with users increased the traffic on the mobile App by 23%. Users who are conveying tracking updates to their carrier rep are now doing it themselves on the app. Coyote saw an all-time spike for 116,082 users.

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Observations and Design recommendations displayed along with screenshots to show stakeholders the reason for design iterations. 

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